CTV Advertising Strategies for the Holiday Season - A Q&A With Angelina Marmorato of Lemma Technologies

With the holiday season upon us, consumers are ramping up spending and turning to CTV more than ever. Angelina Marmorato, AVP of Sales and Partnerships at Lemma, has put together a set of actionable strategies for brands to maximize their holiday advertising impact on CTV. In this Q&A, she gets into the specifics of each of her strategy points and how advertisers can best optimize them.

Gracenote Resources Provide New Insights into State of Streaming Content

Gracenote, the content data business unit of Nielsen, has launched a new Data Hub providing insight into the current state of SVOD programming to identify global content trends and changes over time. Tapping Gracenote Global Video Data, the industry's most comprehensive database of TV show and movie information, the data visualization graphically illustrates the current makeup of Amazon Prime Video, Apple TV+, Disney+, Netflix, and Paramount+ content catalogs to provide visibility into the programming that's keeping viewers engaged today. In this article, Trent Wheeler, Chief Product Officer of Gracenote, provides further insights about the benefits of the new Data Hub.

Great New Gear: Cameras, Capture, and Connectivity - MVD Demo From Streaming Media Connect

Producing exceptionally engaging live streams requires robust, high-quality products throughout your workflow. The visual quality of your stream starts with the camera and must be maintained throughout the production process. At Streaming Media Connect, Ryan Brenneman, CTO, Mobile Video Devices, featured live demos of three of the latest and greatest solutions from Telycam, Magewell, and Miri Technologies.

Tyson-Paul: A Black Eye for Netflix and Live Sports Streaming?

If the majority of Tyson-Paul viewers tuned in to see the notoriously erratic Mike Tyson in another train wreck, they got exactly what they came to see. Except it was a different sort of train wreck: VOD champ Netflix failing spectacularly to pull off a massive live event, with widespread and widely reported buffering and outages denying tens of thousands of subscribers their guaranteed ringside seat.

ICYMI: Streaming Media Connect November 2024

Streaming Media presented its 15th Connect virtual conference November 12-14, 2024, with Media Industry Cartographer & CEO ESHAP Evan Shapiro and Streaming Media Editor-in-Chief Steve Nathans-Kelly as hosts and MCs, and featuring speakers from Microsoft, Paramount, Warner Bros. Discovery, Vevo, Philo, and more, and session topics ranging from streaming monetization to FAST strategy to OTT bundling to cloud streaming OpEx and live streaming at scale.

Streaming Media Connect Highlight: Evan Shapiro Discusses DirecTV's New FAST Product With Matthew Van Houten

At Streaming Media Connect, Media Cartographer Evan Shapiro interviewed Matt Van Houten, SVP of Advertising at DirecTV, about the company's new fast product, MyFree DirecTV, which integrates free ad-supported streaming channels into the DirecTV ecosystem.

Streaming Media Connect Highlight: Evan Shapiro Talks Advertising Data With Justin Evans of Samsung Ads

At Streaming Media Connect, Media Cartographer Evan Shapiro sat down for virtual a fireside chat with Justin Evans, Head of Innovations & Insights, Samsung Ads to discuss the importance of data in advertising, the role of Samsung Ads in the streaming revolution, and the introduction of a new product called Optimal Reach.

Cloud Streaming Experts Talk Live Broadcast Workflow Challenges at Streaming Media Connect 2024

On Tuesday, November 12, at Streaming Media Connect, streaming industry consultant Nadine Krefetz moderated the panel "Cloudsplitting: Tackling Common Cloud Live Broadcast Workflow Challenges." The group of experts from AWS, TV 2 Danmark, Alibaba Cloud, and Console Connect discussed actionable insights on refining and streamlining your scalable cloud live-streaming workflows and jumping and dodging the hurdles that threaten to break your stride.

UK Frames Policy to Continue Universal TV Access

Public service access to TV is to remain at the heart of UK government policy as a new report warns that over a million viewers are at risk of being excluded in the longterm transition to streaming.

New Research from Hub: “Peak TV” Still Delivering an Abundance of Favorite TV to Watch

New findings from Hub Research show that expanded content licensing is offsetting the decline in studio output.

Warner Bros. Discovery Announces 7.2m New Max Subscriptions in Q3 Report

Warner Bros Discovery (WBD) has reported financial results for Q3, with highlights including 7.2m new Max subscriptions.

Making Your Streaming Gear Purchases Before Higher Tariffs Kick In

Do you have a plan to purchase electronics and other gear in 2025? You may want to accelerate those purchases to the end of 2024 because President-Elect Trump demonstrated in his first term that he had no issue with dramatically increasing the cost of appliances for Americans with previous tariffs, so there's no reason to expect him not to do it again.

Sneak Preview: Cutting Streaming Delivery Costs With AI

On Wednesday, November 13, streaming industry consultant Nadine Krefetz will moderate the panel "Cutting Streaming Delivery Costs With AI." AI is making inroads into streaming workflows and experiences at nearly every stage, from ingest all the way through discoverability. This panel explores how AI promises to streamline and reduce investments on the processing and delivery end through time-efficient, cost-efficient encoding tools that minimize buffering, fine-tune image quality, and enable workflow optimization. This panel explores how AI is currently impacting streaming delivery and playback experiences, how we can expect its role to continue to evolve over time, and how you can leverage AI's benefits in the streams you deliver. Confirmed panelists include leading industry figures from Microsoft, Netflix, and more.

Krafty Entertainment Acquires 17.5% Equity Stake in Sports First TV

Krafty Entertainment has acquired a minority equity stake in Sports First TV, the world's first global sports news TV channel. Sports First TV, which launched in March on FAST platforms in North America, was founded by Frank Brown, the former CEO of Viacom International Media/MTV Networks, where he served for 11 years. The channel is based in Sydney, Australia.

Pluto TV Announces New Partnership With NBCUniversal

Pluto TV partners with NBCUniversal Global TV Distribution to expand its content lineup in the UK and Canada.

Sneak Preview: Measurement Matters - Delivering Better Audience Data to Streaming Advertisers

On Thursday, November 14, industry thought leader Erin Firneno will moderate the panel "Measurement Matters: Delivering Better Audience Data to Streaming Advertisers." The promise of streaming as a boon to advertisers has always been its potential to help them target audiences more precisely by delivering more substantive audience data than broadcast can offer. But even as streaming's audience share has grown to justify substantial migration of CTV ad dollars from broadcast to digital, when it comes to quantifying audiences and measuring engagement, the lack of consistent and easily translatable measurement standards—not to mention the sheer number of measurement options—continues to frustrate ad buyers. How can streaming move toward the proposed "single source of truth," or is that even the answer? Confirmed panelists include experts from Vevo, Warner Bros Discovery, and Revry.

Google Facing a Googol in Russian Fines for Kremlin YouTube Takedowns

Big fines by regulators on tech companies are nothing new, but the scale of one imposed by a Russian court on Google is astronomical. For removing Russian state-run channels and pro-government accounts from YouTube in the wake of the country's invasion of Ukraine in 2022, Russia is demanding that Alphabet pay up 20 undecillion rubles ($2.5 decillion USD) or face its being blocked from doing business in the country indefinitely.

Sneak Preview: Cloudsplitting - Tackling Common Cloud Live Broadcast Workflow Challenges

On Tuesday, November 12, streaming industry consultant Nadine Krefetz will moderate the panel "Cloudsplitting: Tackling Common Cloud Live Broadcast Workflow Challenges." Some elements of streaming workflows and architecture may always stay on-prem. However, the cloud affords streaming pros opportunities for scaling and cost-cutting that make the lure of cloud workflows too powerful to resist for most live streamers intent on managing large and unpredictable audiences, improving QoE, increasing ROI, and satisfying brands. The panel of experts from AWS, TV 2 Danmark, Alibaba Cloud, and Console Connect will discuss actionable insights on refining and streamlining your scalable cloud live-streaming workflows and jump and dodge the hurdles that threaten to break your stride.

New Research Uncovers the Impact of Political Attitudes on TV Viewing

The results of a joint study between Hub Entertainment Research and the Advertising Research Foundation (ARF) fielded as part of Hub's annual "Decoding The Default" survey found significant differences between liberals and conservatives in which entertainment TV shows they find appealing. Mark Loughney, Senior Consultant at Hub, discusses some of these findings and what they might mean for the industry.

Sneak Preview: Removing the Friction of Content Discovery on CTV

On Thursday, November 14, media and entertainment technology strategist Chris Pfaff will moderate the panel "Removing the Friction of Content Discovery on CTV." Incorporating viewership data into the content discoverability process can remove the pain points that have bubbled up in the new streaming landscape, lead to more engagement with the content, and open up more opportunities for advertisers to reach their target audiences. This panel of experts from NBCUniversal, Pluto TV, Revry TV, and Gatsby TV looks at the success of genre channels and provides attendees with insight into how they help their viewers find their content faster.